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HTTP is the Hyper Text Transfer Protocol and HTTPS is exactly that but Secure.

Essentially, these protocols are what connect you, the user, to the webpage you’re accessing.

The main difference between HTTP and HTTPS is, unsurprisingly, security. An HTTPS website sends data from you the user to the website and vice versa in an encrypted manner, meaning that no one can adjust or alter any of that information in the time it reaches you as the user.

An HTTP site is open and can be intercepted and altered for the viewing of you as a user.  Though it is not likely, with the climbing rate of hacks, ransomware attacks and data breaches, it’s not an impossibility.

Since January 2017, Google have been tackling this issue on their Chrome browser. It started with Google labelling any HTTP site asking for credit card details or passwords as ‘Not Secure’ though this only appears once the user begins filling in those fields.

As of October 2017, with the release of Google Chrome 62, Chrome browsers will show the ‘Not Secure’ banner for all HTTP pages viewed in ‘incognito mode’ and for all pages that require the user to enter any form of data – as can be seen in the example Google posted below:

Image result for google chrome 62 http images

The reason Incognito mode will show the ‘Not Secure’ message upon loading, is that this mode is often utilised for an enhanced privacy setting. Any website on an HTTP portal is not private due to lack of encryption. The warning is given earlier as they have given an explicit desire to remain private.

But what difference does this make?

Since the smallest number of HTTP sites have had this label alteration in January 2017, Google have recorded a 23% reduction in traffic of these sites. And whilst the number isn’t huge, it’s currently not overly noticeable that the portal being used is not encrypted and is not entirely secure.

Google’s goal is to make

 HTTP websites a Not Secure label, and in a much more noticeable fashion, however as many legitimate businesses and web designers still use the HTTP portal, they do not want to see a complete drop in their traffic and revenue without having the chance to move over to the secure portal of HTTPS.

Once Google roll out this update, the likelihood is that the percentage of reduction in traffic will rise and this will in turn affect revenue and profit for many businesses. So why risk it?

HTTPS isn’t expensive, it isn’t hard to come by and it’s the securest certificate to run your website under. It’s a simple choice really.

So what, it’s only effective on Chrome Browsers?

Let’s just put this into perspective a bit. For the decade Microsoft’s Internet Explorer was THE go to browser, and whilst Google was the go to search engine, the vast majority of users reached it through Internet Explorer.

Then came Google Chrome in 2008.

Since it’s release 9 years ago, Google Chrome is now the leading used web browser. And whilst the numbers and statistics we dug up were all inconsistent, there was a single running theme that Google Chrome is the top dog with the likes of Safari, Internet Explorer, Firefox and ‘Others’ not even coming close.

So, whilst these changes may not affect your whole market, they’re bound to affect a hefty chunk.

How can I know which portal my website uses?

In the search bar, before your website domain name (i.e. www.example.com) there should be either the text: http:// OR https://


What can you do?

You can change your portal from an HTTP to a HTTPS, swiftly and simply with Dove Computer Solutions.

All current web customers should get in touch about making the change to HTTPS, should you not already be on it.

Any users currently with a different hosting company or domain holding company, get in touch and we’ll see how we can help!


Google are tidying up all unsafe and loose ends with their browser and search engine, as proven by the changes being made to the Mobile-First Index. There plans clearly point towards a cleaner, safer and better internet experience – so let’s make sure your business isn’t left behind.

Contact the team today or send your enquiry here.

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