Apple release PRODUCT(RED) iPhone 7 and 7Plus
Who are (RED)?
(RED) is an organisation set up in 2006 by the well-known U2 activist Bono and Bobby Shriver. The company is sponsored by many big names including: Nike, American Express, Starbucks, Coca Cola, Beats Electronics and youtuber PewDiePie (to name a few).
(RED) work with several countries in Africa, such as Kenya, Ghana, South Africa and many more fighting the AIDS and HIV disease. More than 35 million people have died from these diseases since their discovery in 1981 and over 37 million people are currently living with it. HIV and AIDS are highly contagious and also, currently, hereditary so from mother to child this awful disease spreads, with no notable cure to date.
What do (RED) do?
The (RED) company since their launch in 2006 have worked alongside big brand companies to raise money towards research and care of the people affected in these areas. When buying a (PRODUCT)RED up to 50% of the profits can go towards this fund. And more often than not these products are brand exclusives and only purchasable on the companies official site. This ensure that the correct and agreed amount of proceeds go towards the (RED) organisation. In total, (RED) have raised over $465 million and helped over 90 million people, thanks to consumers like you and me.
How are Apple involved?
Apple first launched a (RED) nano in 2006, with $10 of every sale going to the charity. The following two years (2007, 2008) Apple also released another two updates series of iPod (RED) exclusives. This ended their partnership until 2011 when they began making (RED) products for the iPad with a (RED) cover and (RED) bumper. 2012 saw the launch of yet another (RED) iPod as well as an iPod Touch. (RED)’s CEO Deborah Dugan said: “Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED)” So it’s clear to see just how important Apple’s influence is.
Apple have grown considerably over the years with their technology surpassing and challenging many of their competitors. 2012 was seemingly the end of their developments for (RED) up until 21st March 2017 when the company announced a release date (24th March 2017) for the first (RED) iPhone. Is it possibly a coincidence its release coincides with Red Nose Day 2017?
(RED) iPhone 7 and 7 Plus
The announcement honours more than 10 years partnership between Apple and the (RED) charity and also contributes much more towards the cause. As iPods are becoming rapidly outdated due to the constant updates on the iPhone. Apple CEO, Tim Cooke stated: “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
Both phones run with the magnificent features of the original 7 and 7 Plus, with the advanced camera systems, iOS 10 and are claimed to have more power and battery life than any other iPhone. The design is dust and water resistant with the brilliant 4.7/5.5 HD retina display, awarding the same bright and vivid colour display as the original devices.
Essentially, the internals and specs are the same as the original 7 and 7 Plus models, however with improved battery life and, let’s be honest, a beautifully sleek RED finish, it’s worth it.
If you’re looking for a new smartphone or an avid Apple collector, this is definitely an option to consider. For all of its positives as a device alongside the donation to a fantastic worldwide cause; what other option is there other than to buy one?
iPhone 7 RRP: £669 or £33.56 per month (based on 24 month contract)
iPhone 7Plus RRP: £819 or £39.31 per month (based on 24 month contract)
Visit Apple store for more information: http://www.apple.com/uk/shop/buy-iphone/special-edition-iphone-7
Visit (RED) for more information on the work your contribution supports: https://red.org/